Most government drawings of example road signs will use fictional place names, this is usually to avoid confusion caused by conflicting place names (if London and Glasgow were listed as being in the same direction, for example), or the alternative, which is to search for a suitable real-life location for every example road sign. With motorway services, there is an additional problem where using real road signs may generate unfair publicity for one company and lead to accusations of bias.
In addition to the examples listed below, for many years Forton was the example service area used in the Highway Code and other documents, even when the sign in question was referring to non-motorway services.
|Puddleworth||Motorway service area and truckstop|| All service area direction signs - Diagrams 2919.1, 2920.1, 2310.1, 2311.1, 2311.2, 2929 and non-prescribed sign NP2919.2
New signs NP2917.1, NP2919.3 and NP2920.2
|The most common example, appears in the Highway Code.|
|Motorway service area||New sign NP2917.1, 2919.3||Introduced in 2012, as the services list sign now needs names and not operators. Woodhouse is on the M5 north, the other two are on the M4, Odford is also included on NP2919.3 (later diagram 2919.3).|
|Good Food||Operator||Advance direction signs (diagrams 2919.1 and 2920.1)||The owner of Puddleworth and Odford services. One variant of diagram 2920.1, used to illustrate a stylised headboard, had the operator named 'Goode Food' and owning Kirkby services.|
|Steakade, Roadcook and Woodhouse Fifty||Operator||Diagram 2917 (the list of forthcoming services)||Roadcook sounds suspiciously like Roadchef. The Steakade service area is on the M4 in 1 mile, Roadcook 20 miles and Woodhouse Fifty, which is omitted from some drawings, is on the M5 northbound in 10 miles. No longer used.|
|Kirkby||Rest area, services||Non-prescribed signs NP2919.3, NP2920.2, NP2921.2, NP2921.3, NP2910.2, NP2311.3, NP2311.4 and NP2310.2 (rest areas)||Currently only used in Circular 01/2008 as this is the only document to deal with rest areas. Shares its name with a town in Merseyside. An older drawing of diagram 2920.1 was also used for 'Kirkby services'.|
|Northwood||Service area not on Primary or Motorway route||Direction signs on all-purpose roads, "Know your Traffic Signs"||Only featured in government document Know your Traffic Signs|
|Thorpe St Michael||Village providing local facilities||Signs for local facilities - diagrams 2308.1 and 2309.1|
|Northway||Industial Estate||Diagrams 2806 and 2806.1 - the industrial estate where a truckstop can be found.||There are several places called Northway, including a service area.|
|M41||Motorway||Diagram 2330: 'No services on M41'.||Used to be a motorway in Central London, whilst it didn't have any services it never had this sign.|
All the example a-road services used don't have a name.