|Locations:||up to 4|
|Associated names:||Burger King, Travelodge, BP|
|Successors:||Moto, Roadchef, Euro Garages|
A small player in the world of motorway services which little was known about, with all their sites eventually acquired and refurbished.
A management buyout from two Granada members of staff - erroneously claimed on the internet to be a married couple - saw the creation of First. The transfer of Bolton West and Magor was a condition that allowed Granada to take over Pavilion.
First built Bridgwater and later sold it to Moto, who ironically are Granada with a new badge. Moto later had permission to take over Magor and Bolton West, handing the latter back to First's shareholders, but this didn't happen after Moto struggled to fund the deal. Bolton West was later sold to Euro Garages anyway and regenerated as Rivington services.
In August 2011, Roadchef put First out of their misery by buying all they had left - one service area and one truckstop. The motel at Magor briefly deflected from Travelodge to First Lodge - allowing the spirit of First to live on unofficially - before changing to Days Inn.
Their name is still being used to develop services on behalf of Roadchef.
The following services were owned by First: