The term 'infill service area' has been used on two occasions to describe new motorway services.
Originally, it was decided services should be built every 12 miles, but that early traffic levels would only warrant building every-other site. Very few of the intermediate plans went ahead as intended, Sandbach being an example of one.
The policy was to identify the sites of the services, purchase the land and prepare the site for construction, and then to rent it for agriculture until it was actually needed. Often, once the site was needed design standards would have moved on and the chosen site would be unsuitable. As a result, the policy changed to only identifying potential sites.
Eventually, this process was abandoned all together, as most motorways were being taken to public inquiry and there was no point investigating potential services until the exact route was known.
Recycling Of The Term
In 2008 the MSA Policy announced that all existing services should be classed as 'core services', and new services 'infill', again on the basis that they're filling gaps between existing services. Where a new service area is 40 miles or more from existing services it too should be designated as a core site.
Applications for new infill services need to provide a detailed demonstration of the need for their new service area.