Since the early 1990s developers and operators have been responsible for choosing the sites of new motorway service areas, only two major new motorways have opened, the M40 and parts of the A1(M), and they have both been a nightmare for getting new motorway services built.
In the case of the A1(M) Wetherby Bypass, years before construction started arguments were well advanced as to where the services would be. Eventually, Wetherby won out, but in 1997 one developer proposed a pair of services by Hollins Farm.
In 1992 a developer proposed a service area in the south east corner of J47. In 1995 Extra proposed a large one there too.
In 2000 Extra proposed a service station in the south west corner of J47.