Motorway Services Online

Marks and Spencer Simply Food

M&S Simply Food
M&S Simply Food
Locations:33 MSAs
Associated names:BP, WHSmith
Predecessors:EDC, Scoop, T2
Opening hours:MSAs open daily, 7am - 10pm
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Twitter: @marksandspencer

Marks and Spencer Simply Food (usually abbreviated to M&S or Simply Food) have been rolled out at most Moto services and some BP & Extra sites. At some services they have turned into mini-supermarkets, taking up a lot of shopping space and endangering some of the smaller brands.

M&S impressed Holiday Which? Magazine, who said that the stores could be "well worth driving on the motorway for alone". The first one opened at Toddington southbound in 2004, and the one at Donington Park had to be extended. Everybody loves them.

Moto were also the first to find a loophole in the law which meant that by renaming the operator of some of their services to 'Moto M&S', they could advertise the new shop. Moto services which have an M&S and a Costa don't actually refer to Moto on their signs, instead they use the name 'Costa M&S'.

The link between Moto and M&S was made after Granada noted that they needed something simple to cope with sudden rushes of customers. They said they wanted a retail outlet where you can walk in and see high-quality food, amongst other things, around you. Five services were earmarked to get the new brand but in practice it took them five years to roll it out.

Welcome Break have partnered up with Waitrose to rival the Moto-M&S connection.

In 2016, Moto began to roll out M&S Coffee to Go machines.


Marks and Spencer Simply Food operate at most Moto services, and now some Extra (operated by Moto) as well as BP. They are:

A-road Services

M&S Simply Food branded locations in association with Moto and Extra (operated by Moto):

M&S Simply Food branded locations in association with BP:

Please note that these lists are incomplete and focus largely on the a-roads already covered on this site.

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