From Motorway Services Online
Marks and Spencer Simply Food (usually abbreviated to M&S or Simply Food) one of the newest brands to services, and they're very quickly getting rolled out at most Moto services. At some services they have turned in to mini-supermarkets, taking up a lot of shopping space and endangering some of the smaller brands.
M&S impressed Holiday Which? Magazine, who said that the stores could be "well worth driving on the motorway for alone". The first one opened at Toddington southbound in 2004, and the ones at Cherwell Valley and Donington Park have had to be extended. Everybody loves them.
Moto were also the first to find a loophole in the law which meant that by renaming the operator of some of their services to 'Moto M&S', they could advertise the new shop. Moto services which have an M&S and a Costa Coffee don't actually refer to Moto on their signs, instead they use the name 'Costa M&S'.
The link between Moto and M&S was made after Granada noted that they needed something simple to cope with sudden rushes of customers. They said they wanted a retail outlet where you can walk in and see high-quality food, amongst other things, around you. Five services were earmarked to get the new brand but in practice it took them five years to roll it out.
Welcome Break have recently partnered up with Waitrose to rival the Moto-M&S connection.
Locations
Marks and Spencer Simply Food operate at most Moto services, and now some Extras as well as alongside BPs. They are:
A-road Services
Please note that these lists are incomplete and focus largely on the a-roads already covered on this site.
Comments and Reviews
Showing the most recent responses only: for the full thread and the ability to edit your own posts, you need to view the topic in the forums.
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Avril
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 Twice a year we get off the early morning ferry at Portsmouth and face a 7 hour drive home to an empty fridge. Simply Food is wonderful to quickly get a few necessary supplies for an easy supper plus breakfast - and I can rely on the quality. |
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Sue
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 Why don't you sell your lovely cards in the Simply Food motorway stores to go with the flowers? This would be very useful!!!! I love having the low cal fooods availaable too whilst on a journey instead of the usual fast foods!! |
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Macgregors
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Bought a salmon sandwich at Knutsford M & S Food, but didn't eat it until my next driving break 100 miles south. It tasted old because bread was dried out, so I binned it. It was only then that I checked the packaging and realised that it had been sold illegally because it was past its Use By Date.
So I wrote to M&S complaints at Waterside House, London W2, relating the incident and enclosing the proofs. That was 2 weeks ago and I've heard nothing since - very unimpressed.
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Anonymous
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I'm absolutely delighted that Simply Food allows me as a vegan to eat something on the road (try finding vegan food at any other services)! The Simply Food stores give me about three or four salads and a veg samosa to choose from, which is fantastic choice compared to how much of a vegan hell the motorways have been for years... However, I'd be eternally grateful if they'd be kind enough to make one or more of their sandwiches (for instance the avocado sandwich and the bean/roasted veg wrap) available to those on a restricted diet. Sometimes it would be great to be able to grab something easy to eat and go! All it would take to make these items vegan would be to take out the butter and/or mayonnaise and use dairy-free alternatives...(and whilst you're at it, how about offering a wheat free wrap or bread choice suitable for those who can't eat wheat?!) Also, how about offering a falafel, salad, hummus and pitta combo? or something a bit spicy? Whilst I understand that most people baulk at the word 'tofu' there's the most awesome company out there providing smokey tofu, chilli jam and rocket sandwiches that I managed to get hold of at an airport branch of W H Smiths, so it is possible to make something delicious, portable, vegan and nutritious on a large scale! Soup and a microwave for customer use would also be great for those times when all you need is a hot meal...and nobody else is providing it... I travel the motorways a LOT, since I tour for a living. Surely I'm not the only vegan or person with a dairy allergy on the road?!
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Angie
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Quality food, good choice of sarnies and salads, not too expensive. Plus ready meals for when you arrive at your destination. If I have a choice this is where I'll stop. |
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Anonymous
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 Motorway food has got a whole lot better since simply food arrived. It is also handy that there is some general shopping available. Long live simply food. |
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Roy Croft
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Hello I hope that M&S do not get any more Motorway service areas or stop thier policy of not giving any meaningfull choice of packed sandwiches :'( If like me you prefer white bread forget M&S The sandwich range will have approx 12 choices of fillings on dry brownish bread and 2 choices on lovely white. Am I being discriminated against M&S Disgruntled Roy Croft
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Admin
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| Showing the most recent responses only: for the full thread and the ability to edit your own posts, you need to view the topic in the forums. | |  |
With thanks to Alan Simpson and the user 'Ziathon' for the information used on this page.