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This is the former operator. For the small A40/M50 services near Ross-on-Wye, see Ross Spur.
Ross (also known as Motoross, in an effort to distance themselves from their parent's brand) ran some of the older motorway services on the network, most notably Leicester Forest East. They were an arm of a food giant which today still focuses on frozen foods - one of their main features at their services was a 'Captain's Table' restaurant.
In 1969, having lost the bid for Heston, they described the government's tendering process as "un-buisnesslike", and refused to build any more services until the regulations were relaxed. They had been led to believe that the alcohol restrictions on services were about to be lifted, and without this happening the appeal of their wide-ranging restaurants had been limited. In 1972 they declined an invitation to bid for Hensall, claiming they couldn't afford to.
They originally entered the motorway market to advertise their frozen food operations, but as the food dropped in quality they rebranded their services and in 1988 they quit the market all together, selling their services and Anchor Hotels to Hanson Trust, who used them to recreate the Welcome Break name.
The following services were owned by Ross:
The following services were planned by Ross but they were never built
- Taunton Deane (M5)