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Coffee Primo
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Coffee Primo (previously Café Primo) is Welcome Break's own brand of coffee, introduced in 2002 they aim to provide baked snacks and a wide variety of drinks on request. For a short while, Welcome Break painted their services orange as part of Coffee Primo's colour scheme.
Many services now have two Coffee Primos - one is part of the main café and the other is a small lounge.
Welcome Break have introduced a type of credit card - Primo Pay, which can be collected and used at most Coffee Primo outlets, similar to the Costa Card. They are also trialling a bit of high-street with Starbucks, although presently this is only at one Welcome Break.
Moto and RoadChef both use high-street coffee companies, Caffe Ritazza and Costa Coffee respectively.
Coffee Primo has won several awards such as 'Best Beverage Experience' and it came 25th in 'Europe's Top 50 Coffee Shops'.
Official website: Visit Coffee Primo/Welcome Break's official website![]()
Locations:
Coffee Primo operate at all Welcome Break service stations They are:
- Abington (M74)
- Birchanger Green (M11)
- Cardiff Gate (M4)
- Charnock Richard (M6)
- Corley (M6)
- Eurotunnel UK Terminal (M20)
- Fleet (M3)
- Gordano (M5)
- Gretna Green (A74(M))
- Hartshead Moor (M62)
- Hopwood Park (M42)
- Keele (M6)
- Leicester Forest East (M1)
- London Gateway (M1)
- Membury (M4)
- Michaelwood (M5)
- Newport Pagnell (M1)
- Oxford (M40/A40)
- Sarn Park (M4)
- Sedgemoor (North) (M5)
- Shardlow (A6/A50)
- South Mimms (M25/A1(M))
- Telford (M54)
- Warwick (M40)
- Woodall (M1)
Former Locations:
It is not thought that Coffee Primo have closed any stores at motorway services.
