The Worcestershire village of Bell End has its own signposted service area, although for some reason it doesn't go by that name.
Short stay customer parking is available for cars. No HGV parking is available.
This information is provided to us by third parties. You should always check with staff on site.
Bell Service Station
Trivia and History
A pair of petrol stations, one on either side of the road, date back to the early 1960s here: northbound was known as Belbroughton service station, and southbound as Bell End service station. The southbound filling station opened in around 1963 and was branded 'National' throughout the 1960s and 1970s.
Plans for a restaurant to join each filling station came in the 1980s, first from Trusthouse Forte, who submitted plans in 1982 to build a Little Chef next to the southbound filling station however this plan was refused. Instead, in September 1985, plans for a northbound Happy Eater were granted permission, demolishing the former northbound filling station in the process which had been abandoned a few years previous. A children's play area added outside upon opening.
The Happy Eater was converted in 1996 to become the Belbroughton branch of Little Chef. This later closed in 2001 when it was converted to offices and became home to Barberry.
The southbound filling station was branded Petrofina in the 1980s, rebranding to Gulf in the early 1990s, to Shell in 1998 and to BP in the early 2000s. The site gained a Spar store in 2009. The filling station then changed back to Shell between 2012 and 2015.
The site was later acquired by MFG who converted the Spar store to Londis. They currently hold planning permission to extend the sales building to introduce a Greggs store to the site, which was originally planned as a Subway, and to install one of their 'MFG EV Power' forecourts which will include 8 electric vehicle charging bays.
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