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Granada 2Go

Granada 2Go
Granada 2Go
Associated names:Fresh Express
Introduced:1999
Removed:2001
Predecessors:none
Successors:Upper Crust

Towards the end of their run in the late 1990s, Granada began to look at quicker ways to get people in and out of their services. This became central to service area operation 10 years later, but Granada were ahead of the game.

As the idea of using franchised catering brands hadn't yet been embraced by the operators, Granada tried to achieve what they wanted using three of their own creations: Fresh Express, Coffee Bar and Granada 2Go.

Granada 2Go involved extending the lobby at the front of their busiest services, making it difficult for people to avoid their coffee and sandwich offer, and saving space in the main restaurant area.

One logo just called it 2Go, with a triangle logo and the tagline 'fresh food to go'. It's possible the Granada prefix was a misunderstanding.

The brand was designed by BDG McColl and was planned to be introduced to 35 of Granada's 47 sites, with only a couple ever materialising. However, when they took over Granada, Compass decided Upper Crust met the specification better.

Those Upper Crusts later became Caffe Ritazza. In 2011 Moto introduced Costa and West Cornwall Pasty Company stands to the front of their services, recreating the 2Go concept.

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