Hot Food Co.
Hot Food Co. was a short-lived restaurant brand used by Roadchef.
It was introduced at Strensham South in 2008, as part of that site's new food court trial. Unlike its predecessors, Hot Food Co. used a single order point, with the rest of the restaurant out of sight to the customer. This, it was decided, was more space efficient, avoided the need for customers to wait around, and avoided the temptation to leave lukewarm food out on display as can often happen at a quiet buffet.
In 2008, Roadchef also registered the name Simply Put. It's thought this was just a proposal.
Initially Hot Food Company had its name written out in full, with bright orange colours. The Strensham trial was declared a success and from 2010 it was opened at more sites, this time using white and red colours. The sites at Clacket Lane and Norton Canes gained a stand from The Bread Kitchen in October 2012, but this was removed in late 2013. Lavazza was briefly trialled at Watford Gap southbound too.
In 2012, Roadchef created Fresh Food Café. This was the same concept as Hot Food Co., but with different styling. It started to replace Hot Food Co., and by the summer of 2020 there was only one Hot Food Co. left, which opened during peak times on one side of Sandbach. It remains to be seen whether this will be back after COVID.
Hot Food Co. operates at one Roadchef service area. This is:
- Sandbach (M6) (southbound peak times only)
Hot Food Co. used to be found at the following locations: