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New Fox services


A1 between Stamford and Colsterworth

Not signposted from the road.

Post Code:

NG33 5LN

(Google Maps link)


Two sites staggered between junctions, with no public connection between them.

New Fox is one of many minor landmarks on the A1, but it isn't signposted as an official service area.



Catering: Starbucks Motel: Travelodgebook


Catering: OK Diner, The Fox Pub

Contact Details[edit]

Great North Road
South Witham
NG33 5LN

Trivia and History[edit]

Abandoned petrol station.
The former Shell garage.

This section of the A1 doubles-up as both the historic Great North Road and Ermine Street.

The Fox beer house used to serve weary travellers as they made their way up these roads, positioned next to a track leading to Woodbine Cottage.

In 1971, the A1 was upgraded to become a dual carriageway. Some cottages next to the Inn were demolished and replaced by a petrol station and a building provided for use by the Post Office. There was an additional garage on the northbound side, and a series of gaps in the barrier were provided for traffic to turn around.

Looking for a quick expansion on this busy road, Forte built a Little ChefHistory next to the northbound petrol station in 1984. This was followed shortly by the adjoining Travelodge. The pub changed its branding to the New Fox Inn, and as a result the restaurant came to be known as the New Fox branch.

A southbound Little Chef was then built here in 1988, but with so many Little Chefs in the area this one had closed by 2003 and became an OK Diner. Unusually for them, this building is very clearly a re-purposed Little Chef, with its brick building and two point-roof. Both petrol stations closed; southbound became the office for a coach company and northbound became a caravan showroom before becoming an MG dealer.

Recent Changes[edit]

The northbound Little Chef survived until it was taken over by Euro Garages, who closed it and turned it into a Starbucks. They removed the unusual conservatory to give it a more typical coffee shop front. The gap in the central barrier still survives, and now looks very out-of-place on such a busy road.

In 2012 there were plans to demolish The Fox pub and replace it with a new hotel, restaurant and fast food outlet. This was rejected due to issues with a road layout.


Ram Jam (northbound, 2 miles)
Stibbington (17 miles)
Services on the A1 Colsterworth (3 miles)