|Associated names:||Welcome Break|
|Predecessors:||Papa John's Pizza|
On 15 May 2017, Welcome Break announced their latest new brand, Pizza Express. Pizza Express is a popular Italian food chain which serves pizza and pasta. They have locations in most large towns.
It was announced that the first location would be at Oxford services, which opened in October 2017, and that it will also be found in the new building at Fleet southbound, which is due to open around Easter 2018. They will also have a location at Cobham services.
If the trial is successful, Welcome Break will roll Pizza Express out to 10-18 of their sites.
Takeaway pizza restaurants have previously struggled to conquer the motorway network, despite recent efforts from Pizza Hut Express, Domino's 2Go and Welcome Break's own attempt with Papa John's Pizza. This time, Welcome Break are aiming for the family-dining market which has also attracted the likes of Harvester to the motorways.
- Oxford (M40)