On 15 May 2017, Welcome Break announced their latest new brand, Pizza Express. Pizza Express is a popular Italian food chain which serves pizza and pasta. They have locations in most large towns.
If the trial is successful, Welcome Break will roll Pizza Express out to 10-18 of their sites.
Takeaway pizza restaurants have previously struggled to conquer the motorway network, despite recent efforts from Pizza Hut Express, Domino's 2Go and Welcome Break's own attempt with Papa John's Pizza. This time, Welcome Break are aiming for the family-dining market which has also attracted the likes of Harvester to the motorways.
- Oxford (M40)