On 15 May 2017, Welcome Break announced their latest new brand, PizzaExpress. PizzaExpress is a popular Italian food chain which serves pizza and pasta. They have locations in most large towns.
Takeaway pizza restaurants have previously struggled to conquer the motorway network, despite recent efforts from Pizza Hut Express, Domino's 2Go and Welcome Break's own attempt with Papa John's Pizza. This time, Welcome Break are aiming for the family-dining market which has also attracted the likes of Harvester to the motorways.
Welcome Break have suggested it will be coming to 10-18 of their sites. It's not clear which of these will require new buildings, as their current building design doesn't leave a lot of room for long-form dining.