Ramada is a worldwide hotel brand which in September 2013 was announced as the new name under which Welcome Break's hotels would be run.
Initially only a few Ramadas sprung up, as part of refurbishment programmes and upmarket extensions. The aim is to provide a higher standard of service than one might find in the other motorway hotel brands, especially now Days Inn is used by two different operators.
In June 2017 Welcome Break revealed funding had been secured to open more Ramadas, and hadn't ruled out knocking down old Days Inns to make way for them. The expansion includes hotels at Extra services which Welcome Break run.