Small but modern services on the M54, forming a gateway for traffic heading west towards Mid Wales.
Catering: Burger King, Starbucks, The Pasty Shop, Coca Cola Freestyle, Krispy Kreme, Millie's Cookies, Rollover, Starbucks on the Go, Tango Ice Blast Shops: Shop, Waitrose & Partners Main Amenities: Ecotricity electric vehicle charging point, Meeting Room, Showers, Tesla Supercharger, Welcome Break Gaming Motel: Days Inn Forecourt: Shell (with: Autogas LPG), Air1 AdBlue
First two hours free for all vehicles, after which cars must pay £15 for a further 24 hours and HGVs, caravans and coaches must pay £25 for up to 24 hours (or £27 to include a £10 meal voucher).
Prices can be paid in the shop, with instructions in each car park. They are strictly enforced by ParkingEye.
Welcome Break Service Station
M54 Junction 4
- Telephone number: 01952 238400
- Grid reference: SJ730089
Trivia and History
The shopping area at the back of the building, before it became WHSmith-branded.
The service area opened on 17 March 2003 and was built and developed by British Land Plc. It had been planned since 1988 by applicants including the Department of Transport, Shell, Lanmead Ltd and Hallam. The name 'Castle Farm services' was used during planning. Prior to this, options were looked at around M54 J7.
The original plan had the hotel, amenity building and forecourt sales shop all in one building, arranged in an L-shape with the main part in the corner. This was rearranged before it was built. It now has a small building, anticipating low traffic levels, and probably only opened to keep competitors away. The corridor to the toilets is especially narrow.
In addition to the coffee stand by the entrance, two units were provided: initially these were Burger King and a large restaurant counter. Next to these was a third counter, used to purchase fuel and items from Welcome Break's own-branded shop. In line with all other Welcome Breaks, the shop was later branded WHSmith, but it was still selling fuel and stock which was displayed all over the back of the building.
By now traffic levels had increased considerably, causing Welcome Break to remark that they wished it was a lot larger. A lot of items representing the history of Telford were positioned around the car park, but many of these were removed in 2010 when the car park was extended.
The restaurant was eventually removed and became a large Waitrose. In May 2018, the WHSmith sign was taken down from sales counter and instead an un-branded 'please pay here' was used, alongside the Shell logo. This change made space for the introduction of The Pasty Shop, an Upper Crust brand.
| none on M54|
Corley (M6 south, 42 miles)
Frankley (M5, 33 miles)
Warwick (M40, 63 miles)
Tamworth (M42 north, 43 miles)
Norton Canes (M6 Toll, 21 miles)
Stafford (North) (M6 northbound, 33 miles)
Stafford (South) (M6 southbound, 32 miles)
|Services on the M54||Shrewsbury (A5, 16 miles)|
| Corley (M6 south, 42 miles)|
Keele (M6 north, 43 miles)
Warwick (M40, 63 miles)
Hopwood Park (M42 east, 42 miles)
|Welcome Break services||none|
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