A new lease of life for an old building: EG Group purchased Warminster in 2017 and have since filled it with a number franchises and brands.
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Warminster Service Area
Operators (Official Websites):
Trivia and History
Esso state that they had the idea of building a large service area on the Warminster Bypass. At the time there was a lot of competition between forecourt companies to be the first to open a site on the newly emerging major road network.
Esso favoured Granada as a catering partner, and Granada wanted to expand fast. They therefore agreed to build a large restaurant and hotel next to the service area even though, with hindsight, the traffic levels didn't really warrant it. As a result, while other Granada sites were packed with high street names, this one struggled to hold anything other than a Little Chef. The adjacent Burger King attracted the majority of its custom. This started to change in 2017, when EG Group took over.
When Granada acquired Little Chef and Travelodge in 1995, the restaurant and hotel were changed to those brands. They later added a Burger King.
Over the next decade, Granada's brands would be broken up. Moto inherited the grounds, and responsibility for the petrol station and the motel. Little Chef would own the rest of the building, including the Burger King franchise. Little Chef added a Coffee Tempo!, which became Little Chef Express in 2012.
Cash-strapped Little Chef were not known for carrying out much maintenance, and most of the building still had Granada corporate signage in 2016. At this point Little Chef's owners Kout invested heavily with the building, refurbishing the dining area and introducing a slightly old-fashioned theme. They also changed the Little Chef Express to a Subway unit.
The Search For A New Use
In early 2017 Little Chef's building were all purchased by Euro Garages. They decided the restaurant should become a KFC drive thru, but by summer they had not secured planning permission for the new window. In January 2018 Euro Garages lost the rights to the Little Chef name, and changed it to the holding name EG Diner.
EG Diner formally closed on 12 August 2018, with Burger King and Subway closing a week later. Refurbishment works then took place with the plan being to move Subway to the former Little Chef/EG Diner area; to introduce a Greggs to the old Subway, and to extend the building and dining area.
In late October 2018, Burger King and Greggs opened. The planned seating area was scrapped and Subway eventually opened in December 2018, with the former entrance to Burger King closed off. The plan was then to introduce a Starbucks franchise, but in May 2019 it opened as Sainsbury's On the go instead.
|Beckington (5 miles)||Services on the A36||Whiteparish (32 miles)|
|Chippenham (21 miles)||Services on the A350||none nearby|
|Beckington (5 miles)||Euro Garages services||none|
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