In early 2019, Extra announced that they intended to build a service area at J11 of the M62, at Birchwood. They argue that it will fill a large gap in existing service area provision, although their evidence uses a convoluted route from Birch to Charnock Richard via Croft.
The junction is on the edge of Warrington and becoming increasingly industrialised. Extra say their plan will "echo surrounding agricultural buildings". In a statement, they also promised "popular stores and retail outlets such as Leon, PizzaExpress, Greggs, Starbucks, Burger King, McDonald's and WHSmith", as well as a hotel.
Two public consultations are planned, before a plan is formally submitted later this year. They describe their plan as a "new concept" and "world class" facility. Up to 400 new jobs could be created.
Extra are using the name Warrington to describe their proposal, despite the rival services at Burtonwood actually being much closer to Warrington.