West Kingsdown services was planned on the M20 between J1 and J2, north of the Crowhurst Lane overbridge, in the 1980s. At first it and a site near Folkestone were expected to open straight away, but the process was dragged out. Eventually Maidstone opened, and a public inquiry concluded this and Folkestone would be sufficient.
At first, the services were planned to be built like any other at the time. However, it was then picked up by Allied Properties and they were expected to make it one of the first private initiative services to be built. At this point it attracted objections.
Maidstone is 18 miles away, and Thurrock 13 miles away.