There have been a number of proposals for a service area in the West Kingsdown (Brands Hatch) area, on the M20 between J1 and J2. The government liked the site, and initially suggested it would be the M20's first service area, paired with one near Folkestone. The process was dragged out. Eventually Maidstone opened, and a public inquiry concluded this and Folkestone would be sufficient.
In 1979, Inland Developments Ltd proposed the service area. In 1985, the Department for Transport registered the site, "between Fawkham Road and Crowhurst Lane". In 1995, Swayfields and Allied London Properties had rival plans to build here. One of them was expected to make it one of the first private initiative proposals to be build.
Maidstone is 18 miles away, and Thurrock 13 miles away.