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Willoughby Hedge services


A303 between Amesbury and Ilchester

Signposted from the road? Westbound only


BA12 6AQ

(Google Maps link)


Single site located between junctions at the side of the road.

A former Little Chef by the side of the A303. Although traffic can access it in both directions, crossing the road from the eastbound side is hazardous so not signposted.


COVID-19 update: These details were updated on 7 January 2021, with changes caused by COVID-19.

Catering: Starbucks Charging Points: POLAR Forecourt: Esso, Spar, Greggs, Starbucks on the Go, AdBlue Containers, Free Cash Machine

Contact Details

🏢 Address:
Willoughby Service Station
West Knoyle
BA12 6AQ

Trivia and Details

The former Little Chef restaurant.

On the public road next to the services are bays for lorries to park, as well as a separate toilet block.

A mile to the west of here is the Willoughby Hedge Café, positioned in a lay-by next to another toilet block.

Site History

In the late 1960s two Little Chefs opened on the A303, one two miles down the road at Chicklade and one here at Willoughby Hedge. It was known as the West Knoyle branch and appears to have opened in 1968, taking over an existing café built in 1953. This was next to a forecourt which appears to have been there since the 1940s, and was branded Shell at the time.

Being a busy holiday route, Granada saw the potential of the restaurant and re-built it in around 1998 with light, weathered stone cladding and large windows. In 2006 it gained a Coffee Tempo! for a number of years, and later gained a Little Chef Express. In 2015 parts of the building were painted bright red. The restaurant had a very high turnover, but a refinancing deal meant it was spending most of its income on rent.

Following the takeover by Euro Garages, the restaurant closed in June 2017, and was changed to a Starbucks which opened a month later.


Countess (23 miles) Services on the A303 Sparkford (19 miles)
Countess (23 miles) Euro Garages services Podimore (23 miles)