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Pizzaland was formed from the management buyout of Rank chain Pizza Piazza, at around the time of the Rank Group sell off.
Branches were located in most Pavillion service areas and were expanded to a nationwide high street chain, through a number of owners (including United Biscuits and Associated Newspapers).
As part of a group called Brightreasons (also owners of high street Bella Pasta), Pizzaland was eventually sold to Whitbread, who at the time part-owned Pizza Hut so the two pizza brands were merged.