The M5's newest service area is 2021's most well reviewed. With its farm shop and butchers counter it has developed its own cult fan club. The owners work with a local charity, the Gloucestershire Gateway Trust, to run the site and support the local area.
COVID-19 update: Most service areas are fully open. We are regularly reviewing our information.
Catering: Café, Outdoor Kitchen, Quick Kitchen Shops: on both sides: Farm Shop, Butchers Counter, Cheese Counter
and southbound only: Fishmonger Main Amenities: on both sides: Children's Soft Play Area, Dog Walking Area, Free Cash Machine, Showers
and southbound only: Changing Places Hotel: none Charging Points: Ecotricity Forecourt: Esso, Shop, Coffee Bar, Food to Go, Air1 AdBlue
First 3 hours free for all vehicles, after which cars must pay £12 and caravans, motorhomes and HGVs must pay £23 to include a £5 food voucher.
Prices can be paid for at any unit in the main building or filling station, with instructions in each car park.
The fees are enforced by Westmorland Limited.
This information is provided to us by third parties. You should always check with staff on site.
- 📞 Telephone number: 01452 813254
- 🗺 Grid reference: SO844133
Trivia and History
During planning, the services were referred to as 'Gloucestershire Gateway', while the Highways Agency preferred 'Brookthorpe'. Regulations require a precise name to be used publicly, so upon opening it became 'Gloucester services'.
Planning and Opening
See also: M5 Planning Applications
The plans were formally approved on Tuesday 10 August 2011, to much local outcry. It was very unpopular with local residents as this is an area of outstanding natural beauty and may have archaeological deposits beneath the proposed site. Despite this, the residents trust for one of the nearby communities in Matson had said that they support the services and think it would benefit the area.
There was a judicial review of the plans in January 2012, led by neighbouring operators Welcome Break and Roadchef, who argued the environmental impacts had been underestimated. This appeal was thrown out; Mr Justice Bean backed Stroud District Council's planning approval after a two-day hearing in Birmingham.
The Highways Agency had previously said that they think the services don't have enough parking spaces, and that the services's aim to specialise in local produce could make it "a destination in its own right", which was against regulations at the time. They later said that they have no problems with the revised plans, but they had given conflicting statements as to whether they agree that there is a need for a new service area or not.
It was set to cost around £30million and create 300 jobs, and sought to be one of the most pleasant service stations around. After a delay, construction began on the northbound site on 3rd March 2013, with the southbound site's construction starting in June 2014, after the northbound site opened.
The northbound site opened on 7 May 2014, with the southbound site opening just over a year later, on the 19th May 2015. It was advertised as "a rare breed of motorway service - dedicated to local food, farming and local community".
A previous service area was proposed here by Roadchef in 1994, but it was overthrown. In 2001, Bryant (Central) had a service area planned for M5 J11A rejected. Several sites around M5 J12 were considered in the 1990s, too.
In 2015, VisitEngland gave the services 5 stars, calling it "fabulous".
In Spring 2017, Transport Focus calculated a 99% satisfaction score for the services, making it the third-best in the country. It maintained this score in 2019.
The 2021 Which? Magazine survey placed Gloucester in first position, with an 82% customer satisfaction score, and full marks in almost every category.
The southbound side gained a Changing Places toilet in 2018.
During early 2019, Westmorland made the Quick Kitchens here open 24 hours a day.
Westmorland were granted planning permission for a highly anticipated 74-bed hotel with restaurant and conferencing facilities at the back of the southbound car park in November 2019. The plans show that the hotel complex will consist of three interconnecting buildings positioned around a lake with the central building housing bar and restaurant facilities on the ground floor and two meeting rooms on the first floor. The second and third buildings will then house the bedrooms, being connected to the central building under glazed walkways.
|Strensham (18 miles)||Services on the M5||Oldbury (A419, 8 miles)|
Michaelwood (15 miles)
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