The M5's newest service area is operated by Westmorland, owners of the popular Tebay services, has developed its own cult fan club. The owners work with a local charity, the Gloucestershire Gateway Trust, to run the site and ensure it is both environmentally friendly and supportive of the local area.
COVID-19 update: These details were updated on 3 July 2020, with changes caused by COVID-19.
Catering: Café, Outdoor Kitchen, Quick Kitchen Shops: Butcher's Counter, Cheese Counter, Farm Shop Main Amenities: Changing Places (southbound only), Dog Walking Area, Free Cash Machine, Showers Hotel: none Charging Points: Ecotricity Forecourt: Esso, Shop, Coffee Bar, Food to Go, Air1 AdBlue
First 3 hours free for all vehicles, after which cars must pay £12 and caravans and motorhomes must pay £23 to include a £5 food voucher.
HGV parking is free between the hours of 8am and 10pm, after which HGVs wishing to stay over 3 hours between 10pm and 8am must pay £23 to include a £5 food voucher.
The fees are enforced by Westmorland Limited.
- 📞 Telephone number: 01452 813254
- 🗺 Grid reference: SO844133
Trivia and History
During early 2019, Westmorland made the Quick Kitchens here open 24 hours a day.
In 2018, Westmorland revealed plans to build a hotel next to the southbound amenity building.
During planning, the services were referred to as 'Gloucestershire Gateway', while the Highways Agency preferred 'Brookthorpe'. Regulations require a precise name to be used publicly, so upon opening it became 'Gloucester services'.
In 2015, VisitEngland gave the services 5 stars, calling it "fabulous".
In Spring 2017, Transport Focus calculated a 99% satisfaction score for the services, making it the third-best in the country. It maintained this score in 2019.
The southbound side gained a Changing Places toilet in 2018.
Planning and Opening
Full details: M5 Planning Applications
The plans were formally approved on Tuesday 10 August 2011, to much local outcry. It was very unpopular with local residents as this is an area of outstanding natural beauty and may have archaeological deposits beneath the proposed site. Despite this, the residents trust for one of the nearby communities in Matson had said that they support the services and think it would benefit the area.
There was a judicial review of the plans in January 2012, led by neighbouring operators Welcome Break and Roadchef, who argued the environmental impacts had been underestimated. This appeal was thrown out; Mr Justice Bean backed Stroud District Council's planning approval after a two-day hearing in Birmingham.
The Highways Agency had previously said that they think the services don't have enough parking spaces, and that the services's aim to specialise in local produce could make it "a destination in its own right", which was against regulations at the time. They later said that they have no problems with the revised plans, but they had given conflicting statements as to whether they agree that there is a need for a new service area or not.
It was set to cost around £30million and create 300 jobs, and sought to be one of the most pleasant service stations around. Like Tebay, Westmorland said they will use local produce.
On 15 June 2012, it was announced that the plans for the proposed Gloucester Services project had been delayed for 18 months.
Construction began on the northbound site on 3rd March 2013, with the southbound site's construction starting in June 2014, after the northbound site opened.
The northbound site opened on 7 May 2014, with the southbound site opening just over a year later, on the 19th May 2015. It was advertised as "a rare breed of motorway service - dedicated to local food, farming and local community".
A previous service area was proposed here by Roadchef in 1994, but it was overthrown. In 2001, Bryant (Central) had a service area planned for M5 J11A rejected. Several sites around M5 J12 were considered in the 1990s, too.
|Strensham (18 miles)||Services on the M5||
Oldbury (A419, 8 miles)|
Michaelwood (15 miles)
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