The Good Breakfast
The Good Breakfast is Welcome Break's latest effort to satisfy the demand for a morning meal.
Most sites use a single ordering point and serve a simple menu of 'breakfast boxes', with a slogan which promises "good value", "good quality" and "good to go".
The Good Breakfast was introduced during the COVID-19 lockdown, where all motorway operators were criticised for their lack of food choices. It remains to be seen whether this is a permanent solution. Before the first Good Breakfast was opened at South Mimms, Welcome Break promoted a food van called The Kitchen Pod at Leicester Forest East. That was removed after a few days.
The Breakfast Quandary
See also: Catering History
Trying to fit a breakfast option among their brands has become a challenge for all service station providers. There are not many famous brands that offer one, and while a cooked breakfast is a popular meal in the morning, demand for it dries up over lunchtime.
While the breakfast menu was generally well received, many customers didn't consider it because they assumed Harry Ramsden's would only serve evening meals.
In 2020, Welcome Break took the unusual step of reintroducing a dedicated brand that very clearly sells breakfast. Despite its limited menu and short opening hours, it usually occupies a whole unit.
COVID-19 update: This list does not include temporary closures caused by COVID-19. General advice here.
- Abington (M74/A74(M))
- Birchanger Green (M11/A120)
- Charnock Richard (M6)
- Corley (M6)
- Fleet (M3)
- Gordano (M5)
- Gretna (A74(M))
- Hopwood Park (M42)
- Leeds Skelton Lake (M1)
- Leicester Forest East (M1)
- Membury (M4) (westbound only)
- Michaelwood (M5)
- Oxford (M40/A40)
- South Mimms (M25/A1(M)/A1)
- Warwick (M40)
- Woodall (M1)
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