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AJ's

AJ's
AJ's
Locations:up to 22 roadside restaurants
Introduced:1986
Removed:1998
Predecessors:Granada Country Kitchen Restaurant
Successors:Little Chef, McDonald's, Starvin Marvin's
AJ's restaurant.
The AJ's logo.

AJ's was a family restaurant founded in 1986 by former Happy Eater directors Allen Jones and Jane Pickard, who lended their initials to the name. The chain operated family restaurants on a-roads in a similar vein to Little Chef and Happy Eater.

Granada

Seeing the success that Forte were having with the Little Chef brand, Granada were keen to do something similar and struck a deal with AJ's to open AJ's restaurants at seven of their a-road services, one Granada roadside hotel and as an extra brand at their Leigh Delamere motorway services.

These lasted until about 1996, by which time Granada had acquired Forte and turned the AJ's restaurants at its sites to Little Chefs instead.

Decline

AJ's had hoped to have 50 restaurants, but the most they ever had was about 24. They blamed the recession in the 1990s for their target not being met. They were also critical of Forte's network coverage, saying "we are living off the leavings from a rich man's plate".

In the mid 1990s the company stated to shrink. As well as losing the Granada sites, they sold four sites to McDonald's. The remaining restaurants were then sold to The Celebrated Group who intended to convert all the restaurants to Starvin Marvin's, but they only changed the two at Chichester.

In about 1998, Granada looked to expand Little Chef by purchasing all of Celebrated's restaurants. However, as many of them were already quite close to existing Little Chefs, the new recruits gradually closed. The one at Barton Mills lasted the longest, with its Little Chef closing in 2012.

Locations

The following restaurants were operated by AJ's: