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Reading services

Reading
Moto
Facilities | Rating | ReviewsReading services
Road:M4 between J11 and J12

MAP AND DIRECTIONS
Address:Reading Motorway Service Area
Burghfield
Reading
Berkshire
RG30 3UQ
Telephone number:0118 956 6966
Signposted from the road?Yes
Opened:1995
Previous operators:Mobil?, Granada
Grid reference:SU671699
Services type:Two sites located between junctions, with no public connection between them.
Visit Reading Westbound/Moto's official website
Visit Reading Eastbound/Moto's official website
Foursquare

Once one the M4's big retailing services, Reading retains its atrium on either side of the road, and now has a refurbished westbound restaurant.

Facilities

Catering: Burger King, Costa, Greggs, West Cornwall Pasty Co, Costa Express, Krispy Kreme
westbound only: Arlo's, Chow, El Mexicana
eastbound only: Eat & Drink Co., Costa Drive Thru
Shops: M&S Simply Food, WHSmith Main Amenities: Dog Walking Area, Ecotricity electric vehicle charging point, Full Hou$e, Lucky Coin, Showers
eastbound only: Moto Meetings
Motel: Travelodgebook west | book east Forecourt:
westbound only: BP (with: LPG), BP Connect, Wild Bean Café, AdBlue Containers
eastbound only: BP (with: LPG), Shop, Wild Bean Café, AdBlue Containers

Parking Prices

First two hours free for all vehicles, after which cars must pay £15 and HGVs, caravans and motorhomes £25, or £26.50 to include a £10 food voucher.

Prices are paid using PayByPhone - more details. The location code is 2457 (westbound) and 2456 (eastbound).

The fees are strictly enforced by CP Plus.

Trivia

Reading services atrium.
The original core of the building was the atrium - it's now all extended outwards.

Following the failure of the planned Warren Copse services, in the late 1970s attention turned to a service area "in the Reading area", which would open in 1980. It eventually opened in 1995, with the chosen site being an old landfill site.

In planning it was referred to as 'Field Farm services'.

In the 1990s there were vague plans to widen the M4. As a result, the services deliberately left a 67 metre gap between the motorway and any construction, to allow space for whatever new road layout would be chosen. The sliproads were positioned so that they could easily be realigned to meet a new motorway. This space is best seen in an aerial photo.

BP Express operate the filling stations here. In summer 2016, along with Stafford (North), BP refurbished the Wild Bean Cafés to its latest fascia, closing the M&S stores in the process.

Extensions and Branding

The original plans for the services had the westbound amenity building further from the road, with both car parks being west of their respective amenity buildings and the motel to the west of that. In around 2001 a drive-thru Burger King was going to be added to the petrol station, like at Stafford (North) and Leigh Delamere, but the plans were withdrawn.

A series of extensions were applied to the atrium area of the services in the late 1990s, particularly to the eastbound side, which saw the Travelodge become interconnected. A BT Workspace was opened, designed to attract passing business people with contemporary perks of the time such as a phone and internet connection. The westbound side was given an extension to gain M&S, and an additional entrance.

In 2006 there were plans for the Fresh Express to be branded 'Real Food Company'. A change of owners meant that was halted, and EDC was launched instead.

In 2016 the westbound services were refurbished, and now include a refit WHSmith and a modernised M&S Simply Food, as well as a larger Costa Express machine. The former Upper Crust was replaced by an extended Costa and Arlo's, Chow and El Mexicana replaced the westbound EDC, and a refurbished entrance has been provided.

At the start of April 2017, the eastbound side gained a Costa Drive Thru - a first at any Moto service area.

Survey Results

Use with care. Outdated surveys have been included for interest only.

In 2015 and May 2012, Visit England rated the westbound services as 3 stars, and eastbound as 4 stars. In August 2011, they gave both sides 4 stars.

In 2009 the services were deemed the most expensive by Which? Motoring, with five popular snacks costing over £10.

In 2006 the services won a four star loo award.

Also in 2006, the services were rated at 3/5 by Holiday Which?

In 2000, the AA rated the services as "acceptable".

Alternatives

Previous:Next:
Heston (32 miles)
South Mimms (M25 north, 51 miles)
Cobham (M25 south, 45 miles)
Toddington (M1 north, 59 miles)
Services on the M4 Chieveley (12 miles)
Heston (32 miles)
Toddington (M1 north, 59 miles)
Moto services Chieveley (12 miles)

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