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EDC

Eat & Drink Co.
Locations:1 Moto site
Associated names:Costa
Introduced:2008
Removed:2019
Predecessors:The Fork in the Road, Fresh Express
Successors:Arlo's, Chow, Ernie's Fish and Chips, Greggs, Harvester, M&S Simply Food, West Cornwall Pasty Co

Eat & Drink Co. (originally shortened to just EDC) is Moto's own-branded catering option. It is possibly their last restaurant design that carries no particular theme: instead it tries to cater for everybody who doesn't want a takeaway.

EDC replaced the poorly-reputed Fresh Express branding in 2008. While it had a new name and a new colour scheme, fundamentally EDC was exactly the same as its predecessor. In fact, the new brand was so bare, some believe Moto had introduced it on as little a budget as possible. It used a bland black-and-white colour scheme and carried very little imagery.

As part of the change, Caffe Ritazza was replaced by Costa. The new branding was extended to the previously unique Fork in the Road restaurant at Leigh Delamere.

EDC had to tackle a continuing trend facing service stations, where restaurants were making considerable sales during breakfast time but very little after that. As a result, many restaurants began to close after 14:00. Voucher codes and mobile discounts were offered to customers.

With sales continuing to dwindle, restaurants were refurbished to give more space to Costa, as well as other facilities such as Greggs and M&S Simply Food. In some cases this was enough to push EDC out entirely, even if this left a large area unused.

When Moto took over the restaurant at Leeming Bar, they surprisingly replaced the restaurant with EDC, but barely applied any EDC branding. The restaurant closed shortly after the minor rebrand.

Resurgence

While EDC appeared to be in a state of decline, Moto were experimenting with how their restaurants worked. New own-brands such as Arlo's and Chow involved a lot more investment, and looked set to push EDC out the picture.

In reality, EDC was part of that experiment. It was refreshed, with a new, cursive logo that used its full name: The Eat & Drink Co.. Although often smaller (or working part-time with another restaurant brand taking over in the afternoon), the remaining counter were refurbished with a level of style that they could have only dreamed of a few years ago.

Despite this, in autumn 2019, the remaining EDCs began to close in favour of snack-based catering options.

Locations

Eat & Drink Co. operate at one Moto service stations.

Former Locations

Eat & Drink Co. used to be found at:

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