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Magor services

(Gwasanaethau Magwyr)
Facilities | Rating | ReviewsMagor services
Road:M4 at J23a
(also accessible to traffic on the B4245)

Address:Magor Motorway Services Area
NP26 3YL
Telephone number:01633 881887
Signposted from the road?Yes
Previous operators:Granada, First
Grid reference:ST421880
Services type:Single site located at a junction.
Visit Magor/Roadchef's official website

Having received new owners in 2011, Magor was thoroughly refurbished shortly afterwards. It's now offers more standard facilities, creating a new gateway for Wales.


Catering: Chozen Noodle, Costa, McDonald's, Restbite, Costa Express, Krispy Kreme, Typhoo Shops: Top Gift, WHSmith Main Amenities: Car Wash, Ecotricity electric vehicle charging point, Jackpot £500, Showers Motel: Days Innbook Forecourt: Esso, Spar, Costa Express, West Cornwall Pasty Co, Air1 AdBlue

Parking Prices

First two hours free for all vehicles, after which cars must pay £12 and HGVs, caravans and coaches £25, or £27 to include a £10 food voucher.

Prices are paid using PayByPhone - more details or in the shop or restaurant. The location code is 7002.

The fees are strictly enforced by CP Plus.

Trivia & History

This is Wales's easternmost service station, and also its busiest. Roadchef are planning a significant investment here, however are holding off until they know how it will be affected by the proposed M4 Relief Road. If built without any amendments, Roadchef stand to lose a lot of trade.

As a result, Roadchef are asking customers to support their campaign, Save Magor.

When they owned it, First used the slogan "trying that little bit harder", which given their reputation prompted a response from critics of "...trying and failing".

There is no RestBite branding inside the services, only on the exterior advertisements.

The filling station here is operated by Rontec, and was refurbished in 2017. The new shop facilities replace Shop 'n Drive, Stop 'n Eat and Tchibo.


Magor First services.
The original corridors around the building.

Until Roadchef took over, the services were laid out with an unusual set-up where the restaurant servery was in the centre of the service area. However, the enclosed nature of the building and all the dividing walls meant the layout wasn't obvious, and it felt like a myriad of corridors with many dining options.

That interior design is certainly unusual for Granada - calling into question exactly who did the design work for this site. Very little detail on the construction of these services has so far been uncovered.

This has now changed and a main corridor from the entrance leads you into a variety of choices of outlets in the centre of the services.


Magor was built privately along with the Second Severn Crossing, on the basis that the new route would by-pass Severn View services. Granada were forced to sell one of their services if they wanted to take over Pavilion, as they would own several services in a row, so a management buyout occurred and Magor changed to First.

In October 2008 First were acquired by Moto, meaning that this should have become a Moto service area, however the deal fell through. Instead First went very quiet, and in August 2011, Roadchef acquired the services.

Roadchef were planning to replace the unbranded restaurant with Hot Food Company, but it instead became RestBite and The Burger Company as part of a £1m investment. In early 2012, The Burger Company was replaced again with a McDonald's and the unbranded shop became WHSmith. McDonald's and RestBite opened in March 2012.

There were plans to turn the services into a gateway to Wales by expanding the tourist information services but this never officially happened.

Survey Results

In April 2007, the members of Vans United voted Magor as the worst service station in Britain.

The services were inspected by the AA on the 24th and 25th of March 2007. These are their results:

Road safety and parking:Very Good
Outdoor facilities:Very Poor
Access and indoor facilities:Poor
Family Friendliness:Acceptable
Final Score:Acceptable

The services were said to be well signed with sufficient parking spaces, but there was a lack of disabled access, high prices and poor hygiene.

In 2006 Magor came near the bottom of Holiday Which?'s survey, having provided them with a "truly miserable experience". The food was condemned too.

In 2001 the services came top in an AA survey, who rated it "acceptable".

In 2000 critic Egon Ronay praised the catering at these services, having criticised just about every other service area.


Leigh Delamere (31 miles)
Michaelwood (M5 north, 20 miles)
Gordano (M5 south, 15 miles)
Severn View (M48, 10 miles)
Services on the M4 Cardiff Gate (16 miles)
Strensham (M5 north, 56 miles)
Sedgemoor (South) (M5 southbound, 35 miles)
Roadchef services Pont Abraham (68 miles)

Visitor Feedback

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