|Facilities | Rating | Reviews|
|Road:||M4 at J23a|
(also accessible to traffic on the B4245)
MAP AND DIRECTIONS
|Address:||Magor Motorway Services Area|
|Telephone number:||01633 881887|
|Signposted from the road?||Yes|
|Previous operators:||Granada, First|
|Services type:||Single site located at a junction.|
|Visit Magor/Roadchef's official website|
Having received new owners in 2011, Magor was thoroughly refurbished shortly afterwards, where more standard facilities were introduced, creating a new gateway for Wales.
Catering: Chozen Noodle, Costa, McDonald's, Restbite, Costa Express, Krispy Kreme Shops: Cotton Traders, Top Gift, WHSmith Main Amenities: Ecotricity electric vehicle charging point, Jackpot £500, Showers Motel: Days Inn Forecourt: Esso, Shop 'n Drive, Stop 'n Eat, Tchibo, West Cornwall Pasty Co., Air1 AdBlue, Car Wash
First two hours free for all vehicles, after which cars must pay £12 and HGVs, caravans and coaches £25, or £27 to include a £10 food voucher.
Prices are paid using PayByPhone - more details or in the shop or restaurant. The location code is 7002.
The fees are strictly enforced by CP Plus.
This is Wales's easternmost service station, and also its busiest. Roadchef are planning a significant investment here, however are holding off until they know how it will be affected by the proposed M4 Relief Road. If built without any amendments, Roadchef stand to lose a lot of trade.
When they owned it, First used the slogan "trying that little bit harder", which given their reputation prompted a response from critics of "...trying and failing".
There is no RestBite branding inside the services, only on the exterior advertisements.
The filling station here is operated by Rontec, but the car wash isn't.
Until Roadchef took over, the services were laid out with an unusual set-up where the restaurant servery was in the centre of the service area. However, the enclosed nature of the building and dividing walls meant this layout wasn't obvious, and it felt like a myriad of corridors with many dining options.
That interior design is certainly unusual for Granada - calling into question exactly who did the design work for this site. Very little detail on the construction of these services has so far been uncovered.
This has now changed and a main corridor from the entrance leads you into a variety of choices of outlets in the centre of the services.
Magor was built privately alongside with the Second Severn Crossing, on the basis that the new route would by-pass Severn View services. Granada were forced to sell one of their services if they wanted to take over Pavilion, as they would own several services in a row, so a management buyout occurred and Magor changed to First.
Instead First went very quiet, and in August 2011, Roadchef acquired the services. They were planning to replace the unbranded restaurant with Hot Food Company but it instead became RestBite and The Burger Company as part of a £1m investment. In early 2012, The Burger Company was replaced again with a McDonalds and the unbranded shop became a WHSmith. McDonalds and RestBite opened in March 2012.
There were plans to turn the services into a gateway to Wales by expanding the tourist information services but this never officially happened.
In April 2007, the members of Vans United voted Magor as the worst service station in Britain.
The services were inspected by the AA on the 24th and 25th of March 2007. These are their results:
|Road safety and parking:||Very Good|
|Outdoor facilities:||Very Poor|
|Access and indoor facilities:||Poor|
The services were said to be well signed with sufficient parking spaces, but there was a lack of disabled access, high prices and poor hygiene.
In 2006 Magor came near the bottom of Holiday Which?'s survey, having provided them with a "truly miserable experience". The food was condemned too.
In 2001 the services came top in an AA survey, who rated it "acceptable".
In 2000 critic Egon Ronay praised the catering at these services, having criticised just about every other service area.
|Leigh Delamere (31 miles)|
Michaelwood (M5 north, 20 miles)
Gordano (M5 south, 15 miles)
Severn View (M48, 10 miles)
|Services on the M4||Cardiff Gate (16 miles)|
|Strensham (M5 north, 56 miles)|
Sedgemoor (South) (M5 southbound, 35 miles)
|Roadchef services||Pont Abraham (68 miles)|
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