Motorway Services Online

Retrieved from "http://motorwayservicesonline.co.uk/Days_Inn"

Days Inn

Days Inn
Days Inn
Locations:38 motels
Associated names:Welcome Break, Roadchef
Introduced:1999
Removed:2013-2016
Predecessors:Welcome Lodge, Purple Hotels, Premier Inn
Successors:Ramada
Website:
www.daysinn.co.uk

Part of Welcome Break's aim to revolutionise the public's opinion of motorway services involved re-branding the old Welcome Lodges as Days Inn, under licence from the brand's American owners.

Starting in 1999, this was the first time the Days Inn brand had been used in the UK. Unlike other re-branding such as Eat In, Welcome Break were quite slow to roll it out, with the one at Newport Pagnell opening 10 years later in April 2009.

The licence saw Welcome Break actively promote other motels which they ran under the Days Inn name, including one at Waterloo.

Since then Days Inn took off: in September 2010 Roadchef changed all their motels from Premier Inn to Days Inn under a separate arrangement; when Welcome Break took over three Purple Hotels at Extra services in July 2009 they re-branded them as Days Inn; Moto introduced it to Wetherby in 2008 and had planned to open one at Cherwell Valley and Stop 24, but those plans fell through. Even so, it had become a very dominant brand.

In September 2013, things started to change as Welcome Break announced a new partnership with more upmarket Ramada. In June 2017, funding was secured to convert more Welcome Break Days Inns to Ramada.

Locations

Days Inn operate at some services. They are:

A-road Services

Former Locations

Days Inn used to operate at:

Visitor Feedback


Views expressed in these comments are those of the individual contributor. They are moderated by Facebook.