Motorway Services Online

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Associated names:M&S Simply Food, Waitrose, Coffee Nation, JJ Beanos, Nescafe Alegria, Costa Express, Krispy Kreme
Predecessors:reStore, Birthdays, T2, Scoop, Thorntons
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Twitter: @WHSmithcouk

In 1977, Roadchef acknowledged that they couldn't be experts in catering, fuel and retail at the same time, and said if they could go back and ask WHSmith to run their shop, they would. At the time the idea of franchising was unheard of, but nearly 30 years later, it caught on.

It is no secret that the general public do not trust motorway services, so Moto's plan was to replace their retail stores with WHSmith Travel Stores - a brand people feel more warm to. After a successful trial at Toddington, Moto spent a few months refurbishing their services and wasted no time in adding a WHSmith outlet.

After Welcome Break saw this and trialled it at Newport Pagnell, and Roadchef trialled it at Watford Gap, WHSmith was declared a success all-round and by 2009 was rolled out to just about every service area in the country.

The stores stock snacks, travel accessories and stationary, although like at railways and airports the prices are much more than you would expect from an equivalent high street store. Many also have Costa Express and or Krispy Kreme units inside them.

All Welcome Break WHSmith stores are open 24 hours and all BP-branded Moto forecourts (except Wetherby) include WHSmith branded as Shop.


WHSmith operate at many services. They are:

A-road Services

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