Mile End services
SY11 4JA
(Google Maps link)
Single site located at a junction.
A large service area compromising of several buildings.
Facilities
Catering: Burger King Hotel: Travelodgebook Charging Points: Ecotricity 50kW CCS & CHAdeMO & 43kW Type 2 Forecourt: Esso, SPAR, Greggs, Subway, Starbucks on the Go, AdBlue4You, Car Wash, Jet Wash, Free Cash Machine
Parking Prices
Short stay customer parking is available for all vehicles. No overnight parking is available.
This information is provided to us by third parties. You should always check with staff on site.
Contact Details
đą Address:
Euro Garages
Shrewsbury Road
Oswestry
Shropshire
SY11 4JA
- đș Grid reference: SJ309284
- đ what3words: ///pacemaker.tall.reacting
đ Operators (Official Websites):
Trivia and History
Inside the EG Diner in 2018.
The Oswestry Bypass opened in December 1986. Before it was finished, Esso had already proposed a service area the previous year, which would have had a tourist information centre, restaurant, filling station, shops, hotel, caravan park and parking areas.
It opened in 1987 with most of those facilities. The hotel was branded Little Chef Lodge and the restaurant was the Oswestry branch of Little ChefHistory. The tourist information centre was built with a spire making it look like a typical supermarket of the time. The hotel soon changed to the main Travelodge brand.
The restaurant went onto gain a Burger King in the 1990s and in 2001 became a Little Chef Choices, which saw it gain a Harry Ramsden's, Upper Crust and CaffĂš Ritazza. Those were later removed, but Coffee Tempo! was added.
The forecourt previously included Esso's Snack & Shop branding. In early 2009, the filling station site was redeveloped with Esso reopening the site in spring 2009 with the new sales building featuring their On the Run café and Costa Coffee offering.
EG Era
Euro Garages acquired the forecourt in 2014. They added a Subway store to the sales building replacing the On the Run café. In 2016, Euro Garages extended the sales building and added a Greggs store to the forecourt.
The tourist information centre closed on 16 July 2016, following the local authority's funding cuts. The building now sits empty in the middle of the site.
Since opening, a large 'Mile End Services' totem pole has been positioned at the entrance, advertising the brands available on site. In 2017, the Little Chef and its Burger King were acquired by Euro Garages, meaning they now operated all the facilities except the hotel. As a result of this, Euro Garages replaced the 30-year old totem pole with their own, with their prominent green 'EG' lettering at the top.
Euro Garages only had limited use of the Little Chef brand. It had been expected that they would replace it with a Starbucks, but Starbucks wouldn't have wanted to share the building with the Burger King. As a result, the Little Chef ran out of time and had to be changed to the temporary name EG Diner. The EG Diner closed on the 28 October 2018, and was left empty.
As of 2021, EG Group are proposing a major refurbishment of the restaurant building, with details to be revealed later in the year.
Oswestry Gateway
J Ross Developments planned a mixed-use development on the land to the south-west side of the Mile End Roundabout in 2016, with provision for several units.
Euro Garages opened a KFC Drive Thru and Starbucks Drive Thru as part of that project in May 2013; this was Euro Garages' first presence at the junction. The development was joined by the Oswestry branch of OK Diner, which was moved here from Stourbridge, in 2017.
Alternatives
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