Ross Spur services
A small service area on the A449 (at the end of the M50), on the southbound side of the road. After years of being a shadow of its former self, it went though a major refurbishment with a new forecourt, shop and a drive thru restaurant.
COVID-19 update: These details were updated on 20 January 2021, with changes caused by COVID-19.
First 2 hours free for all vehicles, after which cars must pay £8 for up to 24 hours and HGVs, coaches and commercial vehicles must pay £14.99, or £19.99 to include a meal voucher.
Prices are paid in the shop. The fees are strictly enforced by Parking Eye.
Ross Spur Services Forecourt
Trivia and History
This site is not to be confused with the Premier Inn and Beefeater (Travellers Rest) accessed from the roundabout with the A449 at the end of the M50.
Although it is not regarded as a motorway service area, at some point two unusual road signs were placed on the M50 to help motorists find the services. Another sign on the A40 advised traffic that there is a service area only half a mile off its route, which has now been almost lost in the foliage.
The M50 is named the Ross Spur Motorway, and documentation from the road's construction refers to "the Ross Spur service area". Unfortunately, it's not clear if that's referring to this place, or another one that was planned on the Ross Spur Motorway.
There was a lot of debate about whether the road needed services. Initially it was said to be too short for any services. In 1958 Ministers decided the motorway would offer good views and should have viewpoints or rest areas. This was later turned into a full service area (location not known) but was cancelled due to objections relating to environmental damage, then the services were planned again, then it was decided the road didn't need any services.
No maintenance compound would have been allowed as the area was too scenic. A maintenance compound was developed separately at Bury Court.
Welcome Break legacy
The service area was opened in 1966 as an independently operated a pair of petrol stations. In 1985 it was taken over by Welcome Break, who at the time were still a very small player, but they were able to demolish the petrol stations and replace them with new buildings, and with larger petrol stations to the side. The north-eastbound building was used by their sister company, Happy Eater.
A larger restaurant building was provided on the south-westbound side. It had a restaurant, shop and toilets, though the entrance to the toilets was outside. Under Forte's ownership, this building had The Granary and The Shop. Fuel was branded BP.
When Welcome Break were owned by Granada, the Happy Eater became a Little Chef in 1996. Immediately afterwards, Welcome Break was sold and forced to close its Little Chefs; the Little Chef became Red Hen.
In 2001 the remaining building was sold to BP and quickly became derelict. Welcome Break were still interested in A-road services at the time, just not this one.
Ten years later, Welcome Break's road signs (and even parking prices) could be found all over the south-westbound services. The north-eastbound side had most of its branding removed in 2005, save for a few treats for eagle-eyed enthusiasts. Externally, both the north and south sites had remained virtually unchanged since Welcome Break left them, and they were hardly cutting-edge in those days either. For most of the 2000s, it was a Welcome Break time-lock.
In about 1991, Labels Outlet Shopping setup its outlet centre here at Overross. They complained that they weren't visible enough from the road, and in 2004 they purchased the north-eastbound service station and set about looking at how they could use the land.
Ross Labels reopened the abandoned Red Hen restaurant as French Hen, but this was not successful and closed soon after. It was then demolished and replaced by a new KFC, which opened in 2006.
Ross Labels then built a new entrance to their site from the old service station car park, but they described the area as "still feeling unfinished". The petrol station, which was demolished soon after they took over, was now just empty land. They eventually turned this area into offices.
Euro Garages and the southbound side
It is the south-westbound side that had become almost completely derelict, aside from the petrol station which was itself very run-down. It used old styling BP hoped to have phased out. The restaurant and toilet symbols on the road sign were temporarily covered up. The main building remained boarded up for more than 10 years.
Euro Garages took over the southbound services and demolished everything, opening new buildings in 2012. It had been expected that a Burger King restaurant would be included, but a Greggs opened instead, alongside a Subway and a separate Starbucks Drive Thru. Euro Garages described both the planned Burger King and the Starbucks as one of the first of their kind.
In June 2018, the filling station was re-branded from BP to Esso.
In early 2020, work finally started on a Burger King drive thru, which would fill the gap between the Starbucks and the Esso. The drive thru opened on 4 June 2020.
| Hartlebury (44 miles)|
Strensham (M5 north, 22 miles)
Gloucester (M5 south, 39 miles)
|Services on the A449||Symonds Yat (8 miles)|
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