A popular but busy service station on the northbound side of the M6, with southbound traffic being sent to Roadchef's almost-as-good Stafford (South). This side of the services is well known for its large lake and garden.
COVID-19 update: These details were updated on 7 November 2020, with changes caused by COVID-19.
Catering: Burger King, Costa, Greggs, Costa Express, Krispy Kreme, Costa Drive Thru Shops: M&S Simply Food, WHSmith Main Amenities: Field, Showers Hotel: closed Charging Points: Ecotricity, POLAR Forecourt: BP, Shop, Wild Bean Café, Air1 AdBlue, Free Cash Machine
First 2 hours free for all vehicles, after which cars must pay £15 and HGVs, caravans and motorhomes £25.50. HGVs can pay £27.50 to include a £10 food voucher.
Prices are paid using PayByPhone - more details. The location code is 2463.
The fees are strictly enforced by CP Plus.
Stafford Motorway Service Area
Trivia and History
The services shortly after opening.
The services opened in 1996, earlier than Stafford (South), which is the only real reason for the difference between the two sides.
It is possibly the only service area to double-up a dog walking field with an overflow car park, changing between the two as necessary.
Design and Construction
Full details: M6 Planning Applications
The first planning application was made by the Agricultural & Food Research Council in 1993, and the proposal was known as Cold Norton. Mobil bought the site from them for £10m, and then worked with Granada as a joint investment. Granada soon purchased the land that the whole site is built on.
At the same time Granada put in an application to build a southbound service area directly opposite, but they were beaten to it.
Both the northbound services and the planned southbound side were deliberately set back from the road by 67 metres to allow for the M6 to be fully widened, as has been planned several times. Space was also left for the B5026 to be re-aligned. The first plans (dated 1993) didn't account for this and were rejected as a result.
When it opened, the services trialled a new brand identity which was quickly adopted nationwide by Granada. As part of the changes, the services were one of the first to use polished wood instead of dirty carpets, stands with local information, and boasted more spacious toilets and, for a brief period, staff positioned to welcome customers and hand them ashtrays if necessary. The new ideology followed extensive research by Granada to establish what customers wanted.
One of the early drawings had a square amenity building in the centre of the complex, with the lake being within the motorway loops.
When it opened, there was a Retail Store on the immediate right. This became WHSmith, and was then moved back by taking away the public telephones. This plus an extension made space for M&S Simply Food.
On the left, an office became Birthdays and then Fonebitz. It was then closed to create a new, open-plan Burger King seating area, which in turn created space for Greggs to be built at the front of the building.
The coffee bar was originally supposed to be at the side, but opened at the centre.
The forecourt was operated by Mobil until their merger with Esso. It used to have a Burger King drive thru at the side of the shop, but it closed down due to a lack of custom. Moto sold the forecourt to BP, who wasted no time in adding an M&S Simply Food and Wild Bean Café. In summer 2016, BP replaced the M&S Simply Food with a BP Connect.
During early 2018, the EDC restaurant was refurbished and reduced in size to make way for a Chow Asian Kitchen unit. As part of this refurbishment, EDC gained a refreshed look as well as a branding update. This unit then closed in autumn 2019 along with the remaining EDC units across the country.
A Millie's Cookies cabinet was here for a time next to the Krispy Kreme cabinet outside WHSmith however this has since been removed.
| Stafford (South) (M6 southbound, 1 mile)|
Hilton Park (18 miles)
Norton Canes (M6 Toll, 21 miles)
|Services on the M6||Keele (11 miles)|
|Knutsford (35 miles)||Moto services||Hilton Park (18 miles)|
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