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Waitrose

Waitrose
Waitrose
Locations:21
Associated names:WHSmith
Introduced:2009
Predecessors:none
Successors:none
Opening hours:Daily, 7am - 10pm
Website:
www.waitrose.com
Facebook Page
Twitter: @waitrose

Waitrose is one of Welcome Break's newest brands, designed to mirror Moto's success with M&S Simply Food. Welcome Break have previously trialled Sainsbury's but decided to leave that one there.

In May 2009 Waitrose was trialled at motorway services as part of their own aim to expand their business. The two trial stores were the smallest of all Waitrose shops, but took a lot of space from WHSmith. It was expected to be very successful, and in September it was announced that nine more stores would be opening.

In November 2016, Welcome Break introduced a West Cornwall Pasty Company range into all their stores.

In 2017, Welcome Break began to use the name Little Waitrose, in order to match the rest of Waitrose's convenience store estate.

Waitrose is a brand strongly associated with southern England. The Welcome Break store at Gretna is one of Waitrose's most northern sites.

Locations

Waitrose operate at few Welcome Break services. They are: