Coffee Primo

Coffee Primo
8 more photos in the gallery
Locations:	4 Welcome Break units
Associated names:	Eat In
Introduced:	2002
Predecessors:	Cafe Forte
Successors:	Starbucks
Website: www.welcomebreak.co.uk/OurBrands/Food/CoffeePrimoExpress/

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Inside the Coffee Primo at Warwick

Coffee Primo (previously Café Primo) is Welcome Break's own brand of coffee, introduced in 2002 they aim to provide baked snacks and a wide variety of drinks on request. In February it was announced that the brand will soon be phased out in favour of Starbucks, even though when Starbucks was first trialled at Corley it didn't outsell Coffee Primo.

Many services used to have two Coffee Primos - one being part of the main café and the other being a small lounge. Some of those lounges would have once been Little Chefs. For a short while, Welcome Break painted their services orange as part of Coffee Primo's colour scheme.

Moto and RoadChef both use high-street coffee companies, Caffe Ritazza and Costa Coffee respectively.

Coffee Primo has won several awards such as 'Best Beverage Experience' and it came 25th in 'Europe's Top 50 Coffee Shops'. Welcome Break offered a system called Primo Pay, which allowed customers to pre-pay for their drink.

Locations

• Charnock Richard (M6)
• Eurotunnel UK Terminal (M20)
• Sarn Park (M4)
• Sedgemoor (North) (M5) (northbound only)

Former Locations

• Abington (M74/A74(M))
• Birchanger Green (M11)
• Burtonwood (M62)
• Cardiff Gate (M4)
• Corley (M6)
• Derby South (A6/A50)
• Fleet (M3)
• Gordano (M5)
• Gretna Green (A74(M))
• Hartshead Moor (M62)
• Hopwood Park (M42)
• Keele (M6)
• Leicester Forest East (M1)
• London Gateway (M1)
• Membury (M4)
• Michaelwood (M5)
• Newport Pagnell (M1)
• Oxford (M40/A40)
• Peartree (A34/A40/A44) - it was included in the plans but a Starbucks opened there instead
• South Mimms (M25/A1(M))
• Telford (M54)
• Warwick (M40)
• Woodall (M1)

Comments and Reviews

Showing the most recent responses only: for the full thread and the ability to edit your own posts, you need to view the topic in the forums.
Author: Message: Anonymous brand is being phased out http://www.welcomebreak.co.uk/ContactUs ... rbucks.htm Posted: 04 Mar 2010, 22:52 Anonymous Oxford outlet seem to think their rock cakes are scones! We ordered cream teas and were served their sickly sweet version. Ugh!! Posted: 25 Sep 2009, 20:52 Anonymous Why does this chain use fabric chairs in their Primo lounges? On a recent visit to Michael Woods sevices on the M5 we sat on these orange fabric chairs that were badly stained and dirty with crumbs of food down the back The fabric used is obviously very difficult to clean and each chair also needs to be vacuumed regularly so make these chairs totally impractical I would have thought a different covering would have been much more sensible for such a high use area? and far more pleasant to have to sit on Posted: 23 Aug 2009, 11:49 Johnny Not for the world, mate. Posted: 11 May 2008, 12:09 CHRIS VERY NICE SITE U WANT SELL IT LEAVE ME MESSAGE IF INTERESTED Posted: 11 May 2008, 03:23 Peter Your site is perfect! Posted: 11 May 2007, 20:10 Admin Post your comments and reviews on Coffee Primo here, or you can return to Coffee Primo. Posted: 28 Jul 2006, 11:20
Showing the most recent responses only: for the full thread and the ability to edit your own posts, you need to view the topic in the forums.