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The Burger Company

The Burger Company
The Burger Company
Associated names:Costa

The Burger Company is Roadchef's own-brand fast food outlet that replaced Wimpy which had been at most of their services for over 10 years. They used it as a holding name for sites which are soon to gain a McDonald's outlet, which is much more popular. This is the first time an operator has ever tried to tackle the fast food market with their own creation.

It was trialled in Spring 2010 at Sandbach and Northampton northbound.

The Burger Company was not at all inspired by Burger King. Honestly.

RoadChef announced in September 2012 that they would be slowly fading out The Burger Company in the coming years in favour for McDonalds which they plan to roll out to a majority of their sites.


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