Motorway Services Online

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Wimpy

Wimpy
Wimpy
Associated names:Dr Beak's Chicken, Costa
Introduced:1964
Removed:2013
Predecessors:McDonald's
Successors:McDonald's, The Burger Company, aCafé
Website:
www.wimpy.uk.com
Facebook Page
Twitter: @WimpyUK

Historic burger chain Wimpy were the first of the High Street names to make it onto the motorway, following a partnership with Top Rank. Sometimes known as Wimpy Express, these standalone takeaway units took the pressure off the main restaurants by selling hamburgers and ice cream, and they were usually popular. 50 years later, external takeaway units have only just started to become a big thing at services.

More recently, in 1996 Roadchef trialled a Wimpy restaurant inside Durham services. This saw it introduced to all Roadchef services, and Wimpy enjoyed a 10 year period as one of Roadchef's main brands. Dr Beak's Chicken was a sister, chicken offer from Wimpy only at Roadchef services, but it was later re-branded to 'Wimpy Chicken'.

In 2001 Roadchef replaced their McDonald's with Wimpy, with Wimpy commenting "the little guy can sometimes win".

However following a new tie-up in 2007, Roadchef started to replace Wimpy with McDonald's, but they were slow to roll out the successful trial. Many Wimpys temporarily became The Burger Company.

Wimpy were a common sight at larger Applegreen services in Ireland, but they now use their own branding.

Former Locations