Part of Welcome Break's aim to revolutionise the public's opinion of motorway services involved re-branding the old Welcome Lodges as Days Inn, under licence from the brand's American owners. These hotels are mostly former Travelodges.
Starting in 1999, this was the first time the Days Inn brand had been used in the UK. Unlike other re-branding such as with Eat In, Welcome Break were quite slow to roll it out, with the one at Newport Pagnell opening 10 years later in April 2009.
The licence saw Welcome Break actively promote other motels which they ran under the Days Inn name, including one at Waterloo.
Second Wave of Openings
After Welcome Break's success, Days Inn's motorway operations took off. Moto introduced it to Wetherby in 2008 and had planned to open one at Cherwell Valley and Stop 24, but those plans fell through.
In July 2009, Welcome Break took over three Purple Hotels at Extra services they re-branded them as Days Inn. Meanwhile Roadchef changed all their motels from Premier Inn to Days Inn under a separate arrangement in September 2010, hoping for an increase in sales.
Roadchef's motels were previously RoadChef Lodge.
For their most desirable hotels (those nearer London), Welcome Break used the slightly less Americanised name Days Hotel.
In September 2013, things started to change as Welcome Break announced a new partnership with more upmarket Ramada.
In June 2017, funding was secured to convert more Welcome Break Days Inns to Ramada, and this process continues slowly.
LocationsDays Inn operate at some services. They are:
- Abington (M74/A74(M))
- Annandale Water (A74(M))
- Baldock (A1/A1(M))
- Birchanger Green (M11)
- Chester (M56)
- Clacket Lane (M25) (westbound only)
- Cobham (M25)
- Corley (M6)
- Durham (A1(M))
- Fleet (M3) (southbound only)
- Gordano (M5)
- Gretna (A74(M))
- Hamilton (M74) (northbound only)
- Hartshead Moor (M62) (eastbound only)
- Killington Lake (M6) (southbound only)
- Leicester Forest East (M1)
- Maidstone (M20)
- Magor (M4)
- Membury (M4) (westbound only)
- Michaelwood (M5) (northbound only)
- Norton Canes (M6 Toll)
- Rownhams (M27) (westbound only)
- Peterborough (A1/A1(M))
- Sarn Park (M4)
- Sedgemoor (M5) (northbound only)
- Stafford (M6) (southbound only)
- Strensham (M5) (northbound only)
- Taunton Deane (M5) (southbound only)
- Telford (M54)
- Tibshelf (M1) (northbound only)
- Warwick (M40)
- Watford Gap (M1) (southbound only)
- Wetherby (A1(M))
- Winchester (M3) (southbound only)
- Woodall (M1)
Days Inn used to operate at:
- Barnsdale Bar (A1)
- Birchanger Green (M11) - branded Days Hotel
- Burtonwood (M62)
- Cambridge (A14)
- Charnock Richard (M6)
- London Gateway (M1) - later branded Days Hotel
- Newport Pagnell (M1)
- Oxford (M40/A40)
- South Mimms (M25/A1(M))
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