Granada

Granada
6 more photos in the gallery
Locations:	up to 45
Introduced:	1964
Removed:	2001
Predecessors:	Pavilion, Taverna, Mobil, Kenning Motor Group
Successors:	Moto, First

Throughout their run, Granada carried several distinct arms. As well as providing the North-West's ITV, they rented out TV equipment, worked with several small hotel chains and they ran the UK's largest network of motorway services.

Company History

Some Granada branding

Like Trusthouse Forte, they became a hospitality giant, chewing at their competitors right from the start. Things went well for them during the nineties, which started out with them building several new services on the A1, A36, A38 and the A40. They then bought eight sites from Pavilion (a move which, for the first time, knocked Forte from pole position in terms of motorway services). Welcome Break were said to be interested in Pavilion, but they backed off because they didn't want to be investigated by the Monopolies and Mergers Commission. Granada didn't want to arise suspicion either, so when they bought Pavilion they sold two of their own sites to create First. They also agreed to close Severn View but this never happened.

In 1995 Granada's wave of success continued as they acquired The Forte Group, which included their competitors Welcome Break, roadside restaurants Little Chef and Happy Eater and budget hotel chain Travelodge.

Upon buying Welcome Break, Granada described the company's original concepts as "still looking good", but that they "have not been kept up to date". Granada also said that they wanted to add fast food to all the services and in doing this, make a much-doubted £500m from the deal. Just months after buying them, Granada upped the prices at all of their services given that they now owned over 75% of the motorway market, for example the M4 is 189 miles long and yet the only services which weren't owned by Granada were at the very end. It's not surprising that they did make their £500m.

Granada converted all their Happy Eaters to Little Chef (they said that the name Little Chef earnt more money, although today Little Chef have their own financial problems) and added Little Chefs and Burger Kings to almost all their services, including the Welcome Breaks. Granada were doing so well that they built lots of services along trunk routes. Many of them have shrunk since but you can still recognise them because they use Granada's distinctive road signs.

By now, Granada had grown so much they were investigated by the Monopolies and Mergers Commission, who put a cap on the prices at their services and insisted that they sold Welcome Break. Eventually Investcorp bought them, but the whole deal took almost 2 years - a time which angered many people, especially RoadChef.

In 2000 Granada merged with the Compass Group, but they diverged again in 2001, however, Granada only took their media business with them: Compass retained the hospitality side. Compass made their mark by changing their services to become Motos, this was because during the 1990s motorway services had reached an all-time low in terms of consumer confidence, and Compass wanted to turn this image round by providing a "a better, continental-feeling service". This was done with the help of Fallon, the company which helped change the image of Skoda.

When they were at their best, many of Granada's services were massive, being more like shopping centres and featuring far more high street brands than any other operator (see below). Amongst other initiatives, they created a special stream of radio called 'Granada FM'.

Logo History

One of Granada's logos

Granada were best known for their logo being a large red 'G', but their history of somewhat simple logos in a variety of fonts goes back long before then. To the right is the logo which featured in their publications throughout the early nineties.

Facilities

Granada's facilities included:

General: Meeting Room, Contemplation Room, Trucker's Lounge, Business Rooms
Restaurants: Cafe Nescafe, Granada Country Kitchen Restaurant, Harry Ramsden's, Little Chef, Rock Island Diner, Burger King
Shops: Retail Store, Boots, The Body Shop, Halfords, Birthdays, Claire's, Knickerbox, The Sock Shop, Ladbrokes, Scoop, T2, Thorntons, Superdrug, Tandy, Clinton Cards, Gscape, Motorpoint
Fuel: BP, Esso, Shell, Total
Motel: Travelodge

Granada also owned brands such as Little Chef, Happy Eater, AJ's, Travelodge and Granada Hotel.

Locations

The following services were owned by Granada:

• Birch (M62)
• Blyth (A1/A1(M))
• Burton-in-Kendal (M6) (northbound only)
• Cardiff West (M4)
• Cherwell Valley (M40/A43)
• Chieveley (M4/A34)
• Doncaster (North) (M18/M180)
• Donington Park (M1/A42/A50)
• Exeter (M5)
• Ferrybridge (M62/A1)
• Frankley (M5)
• Heston (M4)
• Hilton Park (M6)
• Kinross (M90)
• Knutsford (M6)
• Lancaster (M6)
• Leigh Delamere (M4)
• Magor (M4)
• Medway (M2)
• Pease Pottage (M23/A23)
• Reading (M4)
• Severn View (M48)
• Southwaite (M6)
• Stafford (North) (M6) (northbound only)
• Stirling (M9/M80)
• Swansea (M4)
• Tamworth (M42/A5)
• Thurrock (M25/A13/A282)
• Toddington (M1)
• Trowell (M1)
• Washington (A1(M))
• Woolley Edge (M1)

Smaller Services

• Cardiff Gate (M4)
• Colsterworth (A1)
• Grantham North (A1)
• Lymm (M6/M56)
• Markfield/Leicester (M1)
• Monmouth (A40)
• Musselburgh (A1/A702)
• Peartree (A34/A40/A44)
• Saltash (A38)
• Scotch Corner (A1/A66)
• Sutton Scotney (A34)
• Tiverton (M5)
• Todhills (M6, then A74)
• Warminster (A36)

Unbuilt Services

The following services were planned by Granada but they were never built:

• Basingstoke (M3)
• Bridgwater - site adjacent to existing service area (M5)
• Maidenhead (M4/A308(M)/A404(M))
• Pucklechurch (M4)
• Stafford (South) - site adjacent to existing service area (M6)

With thanks to Alan Simpson for the information used on this page.