Motorway Services Online

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Associated names:M&S Simply Food, Waitrose, Coffee Nation, JJ Beanos, Nescafe Alegria, Costa Express, Krispy Kreme
Predecessors:reStore, Birthdays, T2, Scoop, Thorntons, The Body Shop
Opening hours:Many open 24 hours

In 1977, Roadchef acknowledged that they couldn't be experts in catering, fuel and retail all at the same time, and said if they could go back and ask WHSmith to run their shop, they would. At the time the idea of franchising was unheard of, but nearly 30 years later, it caught on.

It is no secret that the general public do not trust motorway services, so in Moto planned to replace their retail stores with WHSmith Travel Stores - a brand people felt more warm to. After a successful trial at Toddington, Moto spent a few months refurbishing their services and added a WHSmith store to each one.

After Welcome Break saw this and trialled it at Newport Pagnell, and Roadchef trialled it at Watford Gap, WHSmith was declared a success all-round and by 2009 was rolled out to just about every service area in the country.

The stores stock snacks, travel accessories and stationary, although like at railways and airports the prices are much more than you would expect from an equivalent high street store. Many also have Costa Express and/or Krispy Kreme units inside them.

All BP-branded Moto forecourts (except Wetherby), as well as the forecourts at Derby South, Oxford and Telford services, have WHSmith branded stores within the sales shop.

Although most motorway units are operated by Moto, Roadchef or Welcome Break at each respective site, WHSmith themselves operate all sites which are located at Extra sites and also their site at Folkestone. These stores differ significantly from the other sites as they sell a different range of products, including local souvenirs, a cheaper meal deal and, at some sites, £1.10 coffee.


WHSmith operate at many services. They are: [view on a map -  Download on Google Earthrefine search]

Former Locations

WHSmith has been removed from the following services:

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